They can’t abandon their customers but they need to match the customers where they and respond to the disruptors like Amazon and fit into this very rapid cycle. Steve Blanks taught for a long time that the big issue for Start Ups is not “Can they scale their infrastructure?”, but “Do they have a viable business proposition?” and then Eric Reese came along and he sort of married that with Agile practices and “build-measure- learn” and guys like Alberto Savoya with his pretotyping enhanced that so there is this notion of customer development instead of product development and the practices around AB testing and hypothesis-driven development and “don’t scale too early” and what have you, which are, of course, all true for start-ups, combined with the realization for enterprises that they need to adapt to a mobile and cloud world. Let me reflect on both measures and learning for a minute. The idea that you can actually use data to drive what to do next. Sam: They talked about a decade of Agile and they sort of missed the fundamental change that had happened which is that the practices they had talked about in 2001 are now mainstream and the big change, the big news is that – the new realization is that the old view that there were two life cycles, one for development, one for operations has been replaced by the realization that there is one life cycle for both and that has been forced to some extent by the improvement in development which leads to faster delivery of working software to deploy, in part by the public cloud that removes the impediments to deployment, in part by the visibility of the consumer facing web, in part by mobile, in part by the “build – measure - learn” affinity practices which connect business learning to tactical learning and in part by the broader shift to the realization that we can now have hypothesis-driven development instead of a notion of requirements or user-story (or whatever you like) product owner driven development. Adopt the right emerging trends at QCon London (April 8-10, 2024). Get actionable advice for your engineering challenges.
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